Who We Are
First incorporated in Singapore in 1938 as the Malayan Wire Mesh & Fencing Co Ltd, BRC Asia has grown from strength to strength, and is today the leading steel reinforcement solutions provider in Singapore.
Just in Singapore alone, you might be pleasantly surprised to discover that we’ve had a hand in reinforcing such commercial and cultural landmarks as: the National Library of Singapore, Marina Bay Financial Centre, Marina Bay Sands, Pinnacle @ Duxton, and Gardens by the Bay.
Passion to Improve Traditional Construction Processes
BRC Asia’s secret to success has always been rooted in two things – Innovation and People.
Innovation
From the very beginning, we have dedicated ourselves to coming up with innovative products and solutions that assist builders to construct faster, more safely, and with consistent quality.
This commitment can be seen in our pioneering spirit towards embracing technology and delivering new services. We commissioned our first hi-tech mesh welding machine in the early-1990s, and were among the first in the market to introduce such services as 24-hour customised mesh (1999), and Cut & Bend services (2006).
People
The importance that we place on people and relationships is another crucial driver for BRC Asia. In fact, the reason why we have always been able to stay ahead of the curve is due to the fact that our business is built around the needs of our customers.
Whether its tight timelines, scarcity of manpower, or limited budgets, we make it a point to understand each project’s constraints and requirements, and offer up solutions to help our customers achieve a desirable end-result.
As an underlying principle, we strive for all our interactions with customers and partners to be guided by warmth, rather than transaction.
Modern Thinking with Old-fashioned Values
Whilst we make no compromises when it comes to ensuring safety, delivering quality, and being people-oriented, we remain highly ambitious in our goal to be a leader in the world of steel reinforcement.
Today, our operations encompass more than 1,000 employees in Singapore, Malaysia and China. Looking ahead, we are committed to growing our presence not only in these existing markets, but to new markets farther afield.
To reach our objective, we will continue to rely on the values that have brought us to where we are. At the same time, we are also mindful that even as we expand and help others to expand, we have a responsibility to ensure the longevity of our physical environment and the resources we work with.
With careful planning and a responsible attitude, we believe that we can achieve our goal, while taking good care of the earth we live in.
Find out more from our team of Leaders leading the BRC Asia business today.
